BBC Weather Beacon (May 2007) was a proposal to utilise the video on demand capabilities of the Virgin platform.
Progressive engagement was at the core of the idea: the app was launched through a minimal weather widget that displayed localised information. As the user engaged further, richer media was surfaced, including video content and navigable weather maps.
As lead designer on this project, I was responsible for UX and visual design, within the limitations of the cable platform. |